September 22, 2020 3 min read

Zach Hilyer, head of packaging at Burial Beer Company, never envisioned what the year would bring when he planned Burial’s canning and bottling expansion. In early 2020, Burial upgraded their Wild Goose canning system from four to five heads the same week they brought in a new Meheen M4 bottling line. Within weeks, the coronavirus pandemic had shut down many of Burial’s usual draft and keg channels. “The equipment timing was more advantageous than I could have imagined. The increased canning production and new bottling ability allowed us to easily pivot from 60% to almost 100% packaging-based production,” said Hilyer.
Burial quickly shifted its packaging strategies to meet the challenges of the pandemic and continue getting quality product out the door. When outside retail distribution dried up, Burial turned its focus internally. With limited outdoors-only seating at their primary taproom, Burial was able to keep front-of-house staff employed by establishing a new country-wide shipping program for cans and bottles, based entirely from their indoor taproom space. “We still offer a lot of our taproom releases for drive-up sales. But now a few days later we can open up online sales through our website.” Though they see draft and keg opportunities slowly reopening, Burial anticipates maintaining increased can and bottle sales.
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